Did you profit from Web 2.0? Will it be easier with Web 3.0?
Recently I’ve seen a couple of articles about the failure of Web 2.0 or Internet II to produce meaningful revenue.
Remember Internet I (or Web 1.0) was the era where every company had to put up their web page. The problem was that web sites are hard to keep fresh.
Then there was Web 2.0 where the Internet became the social conduit thanks to MySpace, and FaceBook, and like you are reading now — blogs. Instead of information changing weekly (or maybe rarely) you have up-to-the-minute information… “what are you doing right now?” asks FaceBook.
The hunger for fresh information is well known by Google. Their ‘web crawlers’ look for the sites with the most recent activity — often blogs rather than web pages. That’s why the stale web pages are buried at the bottom of the lists when you search.
The logical next step is being able to access that fresh information all the time — not just when you are in front of your computer screen. That’s where Internet III (or Web 3.0) comes in.
Welcome to mobile computing. The iPhone, the G1 Google phone, and knock-offs from all the other manufacturers are quickly starting to relieve those hunger pangs (or should I say ’satisfy that iCrack addiction’).
At IMC we are jumping on that bandwagon by first offering the iPhone version of RAPID/Flash, our executive dashboard of flash sales. One client is already using it with rave reviews. And we don’t plan to stop there. I’m sure there’s a hunger for customer inquiry and merchandise inquiry that reflect fresh, up to the minute results. Rest assured we will be thinking about those features as we gain experience about the Web 3.0 during our RAPID/Flash iPhone roll out.
Tell us how you can become more profitable with the tools of Web 3.0 Mobile Computing. What applications would you like to see on your “phone” or should I say ‘mobile computer’?
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